Big 12 College Basketball Attendance and Ticket Sales Data From 2018-19

Stadium has compiled men’s basketball attendance and ticket sales data from the 2017-18 and 2018-19 seasons, and we’re now breaking it down by conference.

The first chart below shows how many fans Big 12 schools averaged in each of the last two seasons.

The second chart shows ticket sales data from the 2017-18 season (ticket sales data from the 2018-19 season was unavailable at the time this story was published), including how much money schools made per season, per game and per fan per game. We also included how much revenue schools reported making from concessions, parking, game programs and novelty items during the 2017-18 season.

Note: Data for private schools is unavailable, as well as from schools in states whose public records laws require one to be a resident to make a public records request.

Attendance

2019 Conference Attendance Rank National Rank School 2018 Avg. Attendance 2019 Avg. Attendance
1 7 Kansas 16,344 16,236
2 15 Iowa State 14,121 14,099
3 26 Texas Tech 10,739 12,098
4 35 Kansas State 8,711 10,640
5 40 West Virginia 12,303 10,205
6 53 Texas 10,601 8,650
7 55 Oklahoma 10,253 8,531
8 68 Oklahoma State 7,010 7,292
9 82 Baylor 6,331 6,218
10 84 TCU 6,561 6,070

 

Ticket Sales

The table below lists schools in descending order of reported 2017-18 ticket sales.

School ’17-18 Ticket Sales ’17-18 Ticket Sales Per Game ’17-18 Ticket Sales Per Fan Per Game Concessions/Parking/Novelty Sales
Kansas $15,855,254 $880,847.44 $53.89 $0
Texas $4,721,613 $277,741.94 $26.20 $754,657
Iowa State $4,204,803 $262,800.19 $18.61 $214,255
West Virginia $4,198,470 $246,968.82 $20.07 $270,300
Oklahoma $2,837,744 $189,182.93 $18.45 $153,382
Kansas State $2,744,394 $152,466.33 $17.50 $282,465
Oklahoma State $1,975,787 $94,085.10 $13.42 $50,687
Texas Tech $1,284,339 $71,352.17 $6.64 $10,672
TCU* –– –– –– ––
Baylor* –– –– –– ––

*Data is private

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